Magazine Treatment Sheet

Title:
Madeleine

Target Readership:
18-35 year old millennial female in the ABC1 and also C2 audience. Generally educated and well-aware of current events, perhaps working a steady-paying job, in higher education, or perhaps wants to aim higher with their life goals- has disposable income to buy the fairly priced magazine. Perhaps more grounded than radical, but firmly liberal and progressive, and with carefully considered political views. Quite tech-savvy; knowledgeable user of social media and follower of trends. A woman with stereotype breaking ambitions, and someone who can appreciate the work of other women in breaking traditions and stereotypes.

Format:
As an established magazine of over 50 years, Madeleine stays relevant by being able to stay classy yet accessible to the greater public. By using an aesthetic reminiscent of mainstream online publications (bright colours, online integration and big, bold sans-serif fonts), blended with more classic aesthetic features (large areas of white space, serif fonts and traditional journalism pieces), Madeleine aims to please both the oldest and youngest within its target audience. The layout is largely quite similar to publications such as Marie-Claire, but Madeleine stresses their online integration much more, and is eager to incorporate growing new social media into their online outlets, such as Instagram TV.

Topics, Themes and Attitudes:
Madeleine covers topics that are currently important to its audience. These include the latest in Entertainment, Fashion, Art & Culture, and even Politics. Recurring themes would be female empowerment, equality for sexes, and human rights. Everything is accessible; articles will be written with a professional outlook but will stay connected to the audience. Written by the best male and female journalists in the field, all either permanent staff or freelance writers, readers should expect nothing but the best. Quality over quantity is a strong part of the Madeleine philosophy that has allowed it to stay relevant.

Advertising:
Madeleine has a high-end appeal and its advertisers are aiming to catch the Aspirers and Succeeders in the readership. Brands like Ray-Ban, Samsung, Ralf-Lauren, Car Brands, Tommy Hilfinger, Omega, and Gucci are all potential advertisers.